The design and layout of supermarket shelves is one of the important aspects you should pay attention to when you open a supermarket. Once your shelves are well designed to encourage customers to shop more, your grocery products will sell more. The primary purpose of supermarket design is not to be beautiful, but to create an attractive environment where customers can spend more time in the store and persuade them to make impulse purchases.

You may have noticed that when you enter a supermarket, you always find flowers, fresh produce and a bakery display near the front of the store entrance. This is usually the case because the customer usually walks to the right of the store first. These areas of the store are strategically placed in front to stimulate the senses of the customer and give them a pleasant shopping experience.

The top shelf

The top shelf is usually a smaller segment of the customer base, so you can put good items there, such as home brands and gourmet brands. When you put these items on the upper shelf, your supermarket will stand out from the other competitors. Slow-selling and limited editions can also be placed on the upper shelves.

Line of sight level shelf

Line of sight level shelves, items usually placed here are popular brands and popular items. Manufacturers often see it as a premium space in supermarkets, where most customers buy first. Items on line of sight shelves usually have a high mark-up price. Secondary brands can also be placed in this area along with popular brands.

Children's eye level shelf

This section of the shelf is usually designed to appeal to children. The product is strategically placed to capture children's attention and make them respond by reaching for something. Most parents with their children shopping tend to spend more money on daily necessities suitable for their children. If you look closely at the packaging design of breakfast cereals, you will notice that mascots, whether pirates, monkeys or tigers, tend to look at children. This often stimulates the child's desire to hold onto objects.

At the bottom of the shelf

The bottom shelf is usually for oversized, bulk products as it is a good and practical location for such items. This allows customers to easily remove items from the shelves. Supermarkets transport bulk items placed on the bottom shelves and compete mainly with warehouse stores. Bulk items are also clunky, so bottom shelves are ideal for them.